BUILD ON YOUR FOUNDATION

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If you’ve read this newsletter linearly then I needn’t remind you that we have less than five months left of this year. This makes it feel like the cyclical season is starting, well, yesterday! Though you do have a little time until the holiday slump, it will likely fly by. There are end-of-summer vacations to […]

WHEN SERVICE IS YOUR ‘SECRET SAUCE’

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Products, websites and technology are all great tools – but many of their aspects can be replicated by others. It’s just the nature of the beast. Most of your competitors are aware of the selling points and pain points customers experience when they’re applying for a loan. Thus, we all try to be faster, cheaper […]

EXPERIENCE MATTERS

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Consumers are armed with more information today than ever before. They can now easily research products, people and the experiences of others. This has turned selling upside down. Rather than telling the customer what he or she needs, the customer is often telling the salesperson what they need – or they’re solving their own needs […]

NEW BLOOD MEANS NEW BUSINESS

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APM knows you’re only as good as your team, which is why we’re always on the hunt for the best – and you should be, too! Some of the top characteristics we look for in loan originators include someone who is: – Dynamic – Organized – Consistent – Confident – on the phone, in writing […]