THE RULE OF 80/20

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This year may be all about “2020 vision,” but I’m going to ask you to narrow your focus. The numbers I like to envision are 80/20. This theory says that 20 percent of your efforts will account for 80 percent of your overall results. Also known as the Pareto Principle, this rule helps you maximize […]

MAKING MONEY MOVES

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Managing profitability is one of your top goals for the year, so make sure you give it the respect – and time – it deserves on your list of priorities. We know expenses can quickly escalate if left unchecked, while fees can mount if they’re simply accepted as the status quo. We can’t very well […]

TURNING 12 MONTHS INTO 12 WEEKS

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Year-end goals are great, but they can often feel like lofty, far-looking achievements – especially at the beginning of a New Year. I do advocate for a mix short- and long-term goals, but it is often in that breakdown of the longer-term goals that the shorter-term outcomes become achievable. Enter “The 12-Week Year,” a New […]

BE YOUR BEST MARKETING MAVEN

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No one knows you better than you, which is why it’s essential that you’re putting your best foot forward when it comes to prospective clients. Many people tend to overlook their marketing materials once they’re created, particularly when things get hectic. I’ve got news for you, though. Updated, impeccable and compelling marketing materials are no […]

PLANNING FOR SUCCESS

Planning For Success

By now, I’m sure you’re well aware that success doesn’t happen overnight. It also doesn’t tend to happen by accident. With stiff competition, advancements in technology and a cyclical housing market, success in our industry takes hard work and dedication. The more intentional we are about what we want to accomplish, the higher the likelihood […]