PARTNERS IN SUCCESS

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They say no man (or woman) is an island, and that’s particularly true in sales where referrals can make up a healthy portion of our pipelines. The goal is never one and done, so relationships shouldn’t be, either. Instead, communication is an ongoing process where you build a mutually beneficial relationship. So, check in with […]

CULTURE CRASH

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If you know anything about APM, it’s that we’re all about culture. We pride ourselves on our people and the amazing synergy they create – for themselves, for the company, for their clients. That’s not going away anytime soon, but we face new challenges in this COVID-19 era. It’s challenging to keep company culture front […]

HOW TO CREATE LIFETIME CLIENTS

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No one likes to think about what happens when we’re done here, but I’m imploring you to do just that. Your role for your clients doesn’t end when the loan is closed. In fact, it’s just beginning. Did you know that the average homeowner will complete 11 mortgage-related transactions in their lifetime? This is why […]

The Future is Near

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If this pandemic has taught us anything, it’s that you can’t plan for everything. There will always be elements outside of your control. The important thing is to control the elements you do have some power over. That starts with mapping out your business’ future. Go Virtual Business may have been temporarily disrupted by the […]

You’re In The Relationship Business

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I’m going to drop a truth bomb on you that you may or may not already know. You’re not in the mortgage business, you’re in the relationship business. Good businesses – and business people – are built through repeat patronage. If a healthy portion of the people who know about your business continue to buy […]