STAY CONNECTED

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I firmly believe connection is our currency, which is why it’s essential to remain active with your network. This, as we know, includes many touchpoints from our colleagues to friends, family, soccer parents, high school buddies, basketball teammates, running groups, book clubs, former co-workers and people we meet at industry events. Speaking of those, we […]

Do You Ask For What You Want?

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A lot of us have trouble asking for what we want. Whether it’s a date, the largest slice of pizza out of the pie or a more convenient time to meet a friend for coffee, humans tend to be agreeable and go with the flow as a situation plays out. This means, unless the other […]

CHANGE YOUR PERSPECTIVE FROM BOTTOM UP TO TOP DOWN

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Flipping the script on the way you view your business can be extremely useful. This strategy only involves digging in deep once – ultimately, the “flip” – before settling into fine-tuning from that stage on. The bottom-up approach to sales involves cutting expenses, tightening the purse strings and saving all you can to ensure you […]

YOUR DESTINY IS ‘OPEN’ ENDED

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American Pacific Mortgage knows this is a changing market environment. Cycles aside, technology and shifting consumer tastes will continue to force our industry to evolve. This is not a bad thing. APM welcomes the opportunity to enhance its services, products and, most importantly, its people. This is why I’m excited to tell you about Open […]

SELLING AN EXPERIENCE

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Customer service is no longer centered around the adage, “the customer is always right.” Instead, it involves delivering a novel experience that cannot be duplicated elsewhere. Makes mortgages sound quite exciting, doesn’t it? No one is telling you to juggle red balls or balance plates on a stick, but I am suggesting you create an […]