RECRUITING FOR THE NEW MILLENNIA

millenials

Our occupation is growing for a variety of reasons. The average age of a loan officer is between 48 and 49, according to the Stratmor Group. This number is four years older than the median age of the American worker, which has placed a focus on recruiting the next generation of this workforce. Trust me, […]

BUILD ON YOUR FOUNDATION

darren-nolander-foundation

If you’ve read this newsletter linearly then I needn’t remind you that we have less than five months left of this year. This makes it feel like the cyclical season is starting, well, yesterday! Though you do have a little time until the holiday slump, it will likely fly by. There are end-of-summer vacations to […]

WHEN SERVICE IS YOUR ‘SECRET SAUCE’

darren-nolander-secret

Products, websites and technology are all great tools – but many of their aspects can be replicated by others. It’s just the nature of the beast. Most of your competitors are aware of the selling points and pain points customers experience when they’re applying for a loan. Thus, we all try to be faster, cheaper […]

EXPERIENCE MATTERS

darren-nolander-experience-matters

Consumers are armed with more information today than ever before. They can now easily research products, people and the experiences of others. This has turned selling upside down. Rather than telling the customer what he or she needs, the customer is often telling the salesperson what they need – or they’re solving their own needs […]