BUILD ON YOUR FOUNDATION

darren-nolander-foundation

If you’ve read this newsletter linearly then I needn’t remind you that we have less than five months left of this year. This makes it feel like the cyclical season is starting, well, yesterday! Though you do have a little time until the holiday slump, it will likely fly by. There are end-of-summer vacations to […]

WHEN SERVICE IS YOUR ‘SECRET SAUCE’

darren-nolander-secret

Products, websites and technology are all great tools – but many of their aspects can be replicated by others. It’s just the nature of the beast. Most of your competitors are aware of the selling points and pain points customers experience when they’re applying for a loan. Thus, we all try to be faster, cheaper […]

EXPERIENCE MATTERS

darren-nolander-experience-matters

Consumers are armed with more information today than ever before. They can now easily research products, people and the experiences of others. This has turned selling upside down. Rather than telling the customer what he or she needs, the customer is often telling the salesperson what they need – or they’re solving their own needs […]

THE TOP 3 TOP-LINE REVENUE STRATEGIES

The top 3 top-line revenue strategies

Our top-line revenue talk continues this month, as it’s such an important topic! This has been a recurring theme here because it’s a critical element of realizing your goals as we enter the second half of the year. This month, I’m bringing you the top three sales program strategies you can implement to increase your […]

CHANGE YOUR PERSPECTIVE FROM BOTTOM UP TO TOP DOWN

darren-nolander-change

Flipping the script on the way you view your business can be extremely useful. This strategy only involves digging in deep once – ultimately, the “flip” – before settling into fine-tuning from that stage on. The bottom-up approach to sales involves cutting expenses, tightening the purse strings and saving all you can to ensure you […]