FOSTERING THE HUMAN CONNECTION

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Customer service is evolving as it adapts to technology and consumer preferences. Part of this evolution is changing the way we “sell.” In fact, it involves not selling anything. Rather than finding new ways to sell your product to people, what if, instead, you discovered new strategies that would organically garner you an invitation to […]

A ‘SAVINGS PLAN’ FOR LOAN OFFICERS

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Loan officers are used to dealing with savings plans and retirement accounts as they help clients achieve their long-term goals through homeownership. There are few industries out there that appreciate the value of a savings plan more than us and that is why I want to talk about our own form of a savings plan. […]

SETTING YOURSELF UP FOR SUMMIT SUCCESS

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It’s the most wonderful time of the year here at APM. That’s right, it’s Summit Season! APM’s Spring Sales Summits will take place in five different cities, but before you hop on that plane or in that car, you want to make sure your game plan is rock solid. After all, you only have one […]

DEMONSTRATING YOUR VALUE

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The easiest way to determine the unique, inherent value you bring to your clients is by analyzing what past clients have said about your service. If you haven’t already, this is a great time to dig deep into your online reviews. Keywords Find five words or phrases that continue to pop up in your reviews. […]

THE SOCIAL NETWORK

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As I referenced in Leading the Way, we all have our own “networks” that extend beyond traditional housing contacts and the obvious colleagues we meet at industry events. These networks can take many forms. There’s high school friends, alumni club members, the guys on our baseball team, the hikers in our MeetUp group, the locals […]