THE CAMERA ADDS…CUSTOMERS!  

darren-nolander-camera

Some people wince at the mere mention of video but, in today’s day and age, you have to use this tool to your advantage! We’re technologically more connected than we’ve ever been, so it’s a real miss to let this platform go untapped just because you “hate the way you look on camera.” Let me let […]

THE RULE OF 80/20

darren-nolander-80-20

This year may be all about “2020 vision,” but I’m going to ask you to narrow your focus. The numbers I like to envision are 80/20. This theory says that 20 percent of your efforts will account for 80 percent of your overall results. Also known as the Pareto Principle, this rule helps you maximize […]

BE YOUR BEST MARKETING MAVEN

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No one knows you better than you, which is why it’s essential that you’re putting your best foot forward when it comes to prospective clients. Many people tend to overlook their marketing materials once they’re created, particularly when things get hectic. I’ve got news for you, though. Updated, impeccable and compelling marketing materials are no […]

DISSECTING DYSFUNCTION ONE STEP AT A TIME

Dissecting Dysfunction One Step At A Time

No one likes to be associated with the description “dysfunctional,” but it’s an unfortunate occupational hazard of any team. We’re all human, we all make mistakes, and we all have different styles when it comes to the way we think about, approach and execute a task. Now that we’ve acknowledged that dysfunction is a part […]

RECRUITING FOR THE NEW MILLENNIA

millenials

Our occupation is growing for a variety of reasons. The average age of a loan officer is between 48 and 49, according to the Stratmor Group. This number is four years older than the median age of the American worker, which has placed a focus on recruiting the next generation of this workforce. Trust me, […]