SETTING YOURSELF UP FOR SUMMIT SUCCESS

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It’s the most wonderful time of the year here at APM. That’s right, it’s Summit Season! APM’s Spring Sales Summits will take place in five different cities, but before you hop on that plane or in that car, you want to make sure your game plan is rock solid. After all, you only have one […]

DEMONSTRATING YOUR VALUE

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The easiest way to determine the unique, inherent value you bring to your clients is by analyzing what past clients have said about your service. If you haven’t already, this is a great time to dig deep into your online reviews. Keywords Find five words or phrases that continue to pop up in your reviews. […]

ADVICE PAST PRICE

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There are many components to a sale of any kind, but one of the biggest drivers – regardless of your industry or what you’re selling – is price. “How much?” and “I can get it cheaper elsewhere” are two phrases loan officers encounter again and again. I want to focus on how you can secure […]

THE SOCIAL NETWORK

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As I referenced in Leading the Way, we all have our own “networks” that extend beyond traditional housing contacts and the obvious colleagues we meet at industry events. These networks can take many forms. There’s high school friends, alumni club members, the guys on our baseball team, the hikers in our MeetUp group, the locals […]

MAPPING YOUR ROUTE

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When things get tough, what do we inherently want to do? We want to stop. Rest. Focus on something else. We want to quit. There’s just one little problem with these responses. Stopping, procrastinating and quitting are literally the worst things you can do when challenges arise. Difficult tasks and markets require more of your attention; […]