IGNITE FASCINATION

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We’re all about creating experiences that matter at APM. Branding pro Sally Hogshead encourages exactly that through “Fascination Advantage,” a communication assessment she created that measures how others perceive you. Hogshead’s program focuses on captivating your listener, a critical tool for LOs, especially in this day and age. People are overwhelmed and oversaturated with media, […]

DAYMOND JOHN DOES THE WORK

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Author, entrepreneur and Shark, Daymond John knows a thing or two about hard work. He built his multi-million-dollar clothing brand, FUBU, from a $40 budget before parlaying that success into a multitude of others. John’s fourth book, Rise and Grind: Outperform, Outwork, and Outhustle Your Way to a More Successful and Rewarding Life, emphasizes the hustle. […]

RECRUITING FOR THE NEW MILLENNIA

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Our occupation is growing for a variety of reasons. The average age of a loan officer is between 48 and 49, according to the Stratmor Group. This number is four years older than the median age of the American worker, which has placed a focus on recruiting the next generation of this workforce. Trust me, […]

BUILD ON YOUR FOUNDATION

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If you’ve read this newsletter linearly then I needn’t remind you that we have less than five months left of this year. This makes it feel like the cyclical season is starting, well, yesterday! Though you do have a little time until the holiday slump, it will likely fly by. There are end-of-summer vacations to […]