HAVE YOU TAKEN AN INTEREST IN INTEREST RATES?

Put yourself in a borrower’s shoes and do some homework.

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This might sound like an obvious question upon first glance, but I’ll give you a second to think about it. Are you taking an interest in interest rates? Like, really taking an interest in interest rates. Because I guarantee you, your clients are. Are you as up-to-date and knowledgeable about rates – today’s yesterday’s and tomorrow’s […]

DREAM ‘BIG’

Different generations have different perceptions of an ideal home, Many see their dream home as something absolutely achievable, Our focus is, and should remain, on how we can help each client achieve their version of the American Dream

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I came across kind of a fun survey the other day that asked Americans to describe the home of their dreams. According to Northshore Fireplace, the average American dream home is a newly constructed modern house with slightly less than 2,200 square feet. The most desired luxuries of this dream home were land and privacy. […]

THE SKY IS NOT FALLING

Now is most likely the best time to buy a home if you’re able. Housing prices and interest rates are predicted to rise over the next five years.

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You have to love media hysteria that tends to spell doom and gloom about everything. Whether it’s global political turmoil, the stock market, real estate, cryptocurrency or interest rates, you can always find a nay-sayer, negative approach out there that will strike panic in the hearts of many. We were all around during 2008. Whether […]

A LESSON IN CONSUMER BIAS

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Did you know consumers tend to choose products in a “boundedly rational” way? I didn’t – mostly because I don’t know what the heck that phrase means. According to Marketing Science, it means consumers tend to rely on predispositions while also pursuing evidence that backs an alternative choice.   PROVIDE AN EXPERIENCE At this point, […]