A LESSON IN CONSUMER BIAS

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Did you know consumers tend to choose products in a “boundedly rational” way? I didn’t – mostly because I don’t know what the heck that phrase means. According to Marketing Science, it means consumers tend to rely on predispositions while also pursuing evidence that backs an alternative choice.   PROVIDE AN EXPERIENCE At this point, […]

FIX & FLIP MORE POPULAR THAN EVER

America’s confidence in the housing industry isn’t going anywhere. Evidence of this is all around, but it’s most notably seen in the gargantuan amount of active home flippers.

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The amount of homes flipped is at a 10-year high Flippers received an astounding $16.1 billion in financing in 2017 This cycle is different than the last – help your clients cash in on this wave of returns America’s confidence in the housing industry isn’t going anywhere. Evidence of this is all around, but it’s […]

THE DEMOGRAPHICS OF HOMEBUYING

Different generations have different values and priorities. While many appreciate the stability and investment diversity a home can add to their lives, what they’re looking for, how much they can afford and the ways they search for homes can vary greatly. Thankfully, Owners.com just released a survey analyzing homebuying patterns throughout the generations. One similarity Baby […]

THE VALUE OF HOME EQUITY

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There are a few things on the minds of today’s homeowners: taxes, new tax reform laws, savings and home renovations. I came across a survey by LendEDU the other day that made me think now was the perfect time to tackle these subjects in relation to our borrowers and our home equity loan product. First off, […]