There’s a lot going on in the mortgage industry, and I know you don’t always have time to read it all. Use this page to catch up on all the pertinent happenings that affect you, your clients and your business.
– A rise in rates was inevitable. – We’re still nowhere near the historical 40-year average rate. – Millennials, in particular, may need a little perspective on this current market. Interest rates are on the rise. This is a simple fact – and one that is likely to continue, no matter how much we wish […]
Did you know consumers tend to choose products in a “boundedly rational” way? I didn’t – mostly because I don’t know what the heck that phrase means. According to Marketing Science, it means consumers tend to rely on predispositions while also pursuing evidence that backs an alternative choice. PROVIDE AN EXPERIENCE At this point, […]
Don’t focus on the sale – instead, help buyers want to buy Make the sale less about you and your service; make it all about them Always remember, we are their partner, not their sales person I came across an interesting concept the other day while reading “The New Economy of Buyers” by Bob Urichuck. […]
The amount of homes flipped is at a 10-year high Flippers received an astounding $16.1 billion in financing in 2017 This cycle is different than the last – help your clients cash in on this wave of returns America’s confidence in the housing industry isn’t going anywhere. Evidence of this is all around, but it’s […]
Different generations have different values and priorities. While many appreciate the stability and investment diversity a home can add to their lives, what they’re looking for, how much they can afford and the ways they search for homes can vary greatly. Thankfully, Owners.com just released a survey analyzing homebuying patterns throughout the generations. One similarity Baby […]