PARTNERS IN SUCCESS

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They say no man (or woman) is an island, and that’s particularly true in sales where referrals can make up a healthy portion of our pipelines. The goal is never one and done, so relationships shouldn’t be, either. Instead, communication is an ongoing process where you build a mutually beneficial relationship. So, check in with […]

HOW TO CREATE LIFETIME CLIENTS

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No one likes to think about what happens when we’re done here, but I’m imploring you to do just that. Your role for your clients doesn’t end when the loan is closed. In fact, it’s just beginning. Did you know that the average homeowner will complete 11 mortgage-related transactions in their lifetime? This is why […]

The Future is Near

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If this pandemic has taught us anything, it’s that you can’t plan for everything. There will always be elements outside of your control. The important thing is to control the elements you do have some power over. That starts with mapping out your business’ future. Go Virtual Business may have been temporarily disrupted by the […]

Customers Matter, Experience Matters

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When a customer leaves your office, hangs up the phone or closes out of their email, the only thing they’re left with is an impression of how that exchange went. It goes without saying that this customer highly values the product and service you can provide them – but these two items can be secured […]

SUPERFANS STILL EXIST!

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Though our spring summits may be postponed, they got me thinking about APM’s fall Symposium, which was full of awesome speakers and content. One of our speakers was Brittany Hodak, co-founder of the Superfan Company, who I introduced you to back then. You might recall, Brittany talked about the concept of superfans, which are created when people […]