LISTEN, YOU MIGHT LEARN SOMETHING

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Whether you’re cold calling, making an introduction at a networking event or navigating your first face-to-face meeting, it’s natural to let your inner salesperson take over when speaking with a prospect. Stop right there, though. While it may feel right to commence with our sales pitch, rattling off our qualifications, our offerings and our accolades, […]

TRENDSPOTTING WITH MILLENNIALS

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The beginning of a new year always brings a recap of the year prior and a forecast of the year ahead. The housing market is no different. While there are many, many trends we could spotlight, the one demographic that seems to wield a good amount of influence among first-time homebuyers is Millennials. This will […]

FOR BORROWERS, EDUCATION IS KEY

Many borrowers admit they’re uninformed about mortgages

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We know we’re the experts when it comes to home loans, and that our job is to educate borrowers on their various options as they pursue their version of the American Dream. However, the new FREEandCLEAR Mortgage Survey is really eye-opening when it comes to how little borrowers actually do know about mortgages and the […]

ARE YOU PITCHING YOUR PRODUCTS?

Being transparent with clients can lead to more business, and build trust

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I want to take a minute to focus on another aspect of the FREEandCLEAR Mortgage Survey that I found troubling. About 20 percent of borrowers said it was not possible to buy a home with a down payment of less than 5 percent. As you know, this is simply untrue. The assumptions and misinformation out […]