TECHNOLOGICALLY SPEAKING

darren-computerChange doesn’t always come easy, but in the midst of a pandemic, it comes fast. Loan officers who were used to doing the majority of their business face to face or over the phone got a lightning-speed lesson in how to transition their business from in-person to virtual.

A Timely Pivot
The good news is no matter where you fell on the technology adoption spectrum, loan officers have been able to pivot pretty quickly. Some of this is thanks to amazing IT and support staff that made the transition to work from home as seamless as possible, though the loan officers definitely deserve a pat on their backs as well.
Adopting a new technology, working from a foreign space and conducting business in a different manner are never easy, but they were necessary. Now, six months into the pandemic, many loan officers are finding these changes were worth it.

Technology certainly has its advantages. It can speed up just about any task, whether you’re communicating with clients, processing paperwork or reviewing the latest research. Add in automation and a little artificial intelligence, and these processes really catch fire.

Regardless of how you feel about technology, the results are clear: customers appreciate its usefulness, whether they’re directly interacting with that technology or not. Customer engagement and satisfaction tend to rise dramatically when technology is utilized correctly and to its fullest potential. Think about it, the customer receives a faster response from you, more accurate data thanks to computer processes and quicker closing times due to automation. There’s nothing to hate!

This is exactly why Fintech has become so popular as of late, and exactly why companies like American Pacific Mortgage embrace its applications.

Technology Can’t Deliver the Human Touch
There is one thing Fintech can’t do, however, and that’s add the human touch. That’s up to you – the loan officer. Technology can get you most of the way there, but it’s your customized approach to sales, long-cultivated relationships and general care for your clients that will really seal the deal. These factors don’t change simply because business is conducted remotely.

In fact, many mortgage industry experts believe the remote trend will continue even after the pandemic. After all, technology allows loan officers and their borrowers to get the same amount of work done in less time from anywhere, so clients may likely opt to remain in the virtual space. This means the content you deliver is more important than ever. After you’ve mastered Fintech, it’s time to finesse your social media and online marketing skills to ensure you remain connected and engaged with your clients.

Remember, even though the rules of the game may change, the mortgage industry is and always has been one built on relationships.

Regional Vice President - Southwest

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