Screen Shot 2021-09-27 at 2.08.55 PMYou know APM has tons of tools that separate our loan officers and branch managers from the competition. This includes our APM Mobile app, AP Marketing, AP Agent Kit, AP Social and – last but not least – AP Connect. This is the premier tool I want to talk about today.

AP Connect is APM’s exclusive lead-nurturing platform that converts leads into sales-ready opportunities for our branches. This state-of-the-art technology responds to leads within seconds and will give loan officers a head’s up via text before sending over a hot one.

Features like these are invaluable in today’s tech-driven world. Our customers are online, so our resources, tools and loan applications need to be as well. None of that matters, however, if the loan officer is offline. Did you know 70 percent of leads go uncontacted in the mortgage industry because the LOs these leads are going to haven’t optimized their online presence and procedures? That is not okay, and that’s not how APM works.

You don’t have to be a twentysomething tech geek from Silicon Valley to maximize your online tools. AP Connect offers trained assistants that can nurture leads and help LOs and their real estate agent partners respond in a timely manner. Leads are nurtured for up 18 months, and all sales-ready opportunities are returned to the LO, with live transfers available as well. What more could you ask for?!

An actual live assistant wouldn’t have enough hours in the day to do all that AP Connect and its team can do – and they’d require a separate salary! These assistants can also work on purchased leads or provide support for open houses and other events.

Thanks to the power of AP Connect, our APM LOs have made more than 800,000 outbound calls, resulting in $300 million in funded loan production! This is not a blip on the radar. AP Connect is the radar! This tool can remove friction and provide so much more support beyond just internet leads.

Our in-house support team is also famous for its communication, meaning you’ll know when updates are available, when new features go live and when a colleague has a big win. Have a suggestion, question or problem? AP Connect’s team is there for that, too. Their ears and doors are always open, and they’re more than happy to work on any feature that would make the LO’s life easier.

This business is all about driving conversion and getting the loan closed. Nowadays, a good chunk of this business is happening online. Don’t leave your livelihood unprotected by ignoring the power of the internet or the tools that can enhance your productivity 24/7.

AP Connect can do that for you.

Regional Vice President - Southwest

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