SECOND-QUARTER CHECK-IN

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We’re solidly into the second quarter, which means we have the entire first quarter to look back on and check our progress. Are you hitting your short-term – weekly, monthly, quarterly – goals? Are you making solid progress toward your year-end goal? If you’re not, have you done some forensic accounting to determine why that […]

APM IS TRANSITIONING TO AN ESOP!

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You heard that right – APM is going employee-owned! We’re transitioning to an Employee Stock Ownership Program (ESOP) to give ownership of the company to the employees! As our Chairman, Kurt Reisig, says, ‘It’s a great time to be part of APM.’ This is just one way APM is different. While many companies in the […]

PROVIDE VALUE THROUGH INSIGHT SELLING

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Insight selling is all about providing solutions. The product or service isn’t the priority from the jump. Instead, the customer is. You want to ask thoughtful questions, then listen as they respond and tell you more about what they’re looking for, any hesitancies they have and why they’re on the phone/in your office/on the video […]

BLENDING THE OLD, NEW IN A POST-PANDEMIC WORLD

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We may not totally be settled into a new normal, but there are definitely keyholes that show us what our future looks like in terms of our best business practices. As I’m sure you suspected all along, this new normal won’t be an all-or-nothing approach. We won’t totally lose the foundations that built the mortgage […]

THE CERTAINTY OF UNCERTAINTY

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If you didn’t internalize this notion already, it’s very likely that 2020 made darn sure you knew that one of the only constants is change. And, as 2020 showed us, that change is not always predictable. Now that the initial shock of an upside-down world has worn off, this is the perfect time to embrace […]