BE YOUR BEST MARKETING MAVEN

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No one knows you better than you, which is why it’s essential that you’re putting your best foot forward when it comes to prospective clients. Many people tend to overlook their marketing materials once they’re created, particularly when things get hectic. I’ve got news for you, though. Updated, impeccable and compelling marketing materials are no […]

DISSECTING DYSFUNCTION ONE STEP AT A TIME

Dissecting Dysfunction One Step At A Time

No one likes to be associated with the description “dysfunctional,” but it’s an unfortunate occupational hazard of any team. We’re all human, we all make mistakes, and we all have different styles when it comes to the way we think about, approach and execute a task. Now that we’ve acknowledged that dysfunction is a part […]

RECRUITING FOR THE NEW MILLENNIA

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Our occupation is growing for a variety of reasons. The average age of a loan officer is between 48 and 49, according to the Stratmor Group. This number is four years older than the median age of the American worker, which has placed a focus on recruiting the next generation of this workforce. Trust me, […]

BUILD ON YOUR FOUNDATION

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If you’ve read this newsletter linearly then I needn’t remind you that we have less than five months left of this year. This makes it feel like the cyclical season is starting, well, yesterday! Though you do have a little time until the holiday slump, it will likely fly by. There are end-of-summer vacations to […]

WHEN SERVICE IS YOUR ‘SECRET SAUCE’

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Products, websites and technology are all great tools – but many of their aspects can be replicated by others. It’s just the nature of the beast. Most of your competitors are aware of the selling points and pain points customers experience when they’re applying for a loan. Thus, we all try to be faster, cheaper […]