CONNECT MORE, MEET LESS

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Offices may be opening back up, but there’s no denying remote work will play a large role in business going forward. Whether we’re in the office or at home, robust companies like APM will continue to add new employees to its workforce. People may be a welcome addition to a team, but there’s a good […]

THE BEST KIND OF LOAN OFFICER? A CONSULTATIVE LOAN OFFICER

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Quick, how do people choose a service provider? There are lots of factors to consider, not the least of which are cost and convenience. Even if you have these two factors nailed, however, you won’t secure that business – or future business – if the potential client doesn’t trust you. We’re not even talking about […]

SECOND-QUARTER CHECK-IN

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We’re solidly into the second quarter, which means we have the entire first quarter to look back on and check our progress. Are you hitting your short-term – weekly, monthly, quarterly – goals? Are you making solid progress toward your year-end goal? If you’re not, have you done some forensic accounting to determine why that […]

PROVIDE VALUE THROUGH INSIGHT SELLING

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Insight selling is all about providing solutions. The product or service isn’t the priority from the jump. Instead, the customer is. You want to ask thoughtful questions, then listen as they respond and tell you more about what they’re looking for, any hesitancies they have and why they’re on the phone/in your office/on the video […]

BLENDING THE OLD, NEW IN A POST-PANDEMIC WORLD

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We may not totally be settled into a new normal, but there are definitely keyholes that show us what our future looks like in terms of our best business practices. As I’m sure you suspected all along, this new normal won’t be an all-or-nothing approach. We won’t totally lose the foundations that built the mortgage […]