SELLING AN EXPERIENCE

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Customer service is no longer centered around the adage, “the customer is always right.” Instead, it involves delivering a novel experience that cannot be duplicated elsewhere. Makes mortgages sound quite exciting, doesn’t it? No one is telling you to juggle red balls or balance plates on a stick, but I am suggesting you create an […]

CYCLE INTO SUCCESS

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I’ve got three cycles on my mind this month. 1. The Standard Real Estate Cycle We all know real estate is a cyclical business, one that experiences periods of feast, famine and everything in between. A rising interest rate environment had put some kinks in our pipeline, but I’m heartened by the Fed’s intention to […]

FOSTERING THE HUMAN CONNECTION

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Customer service is evolving as it adapts to technology and consumer preferences. Part of this evolution is changing the way we “sell.” In fact, it involves not selling anything. Rather than finding new ways to sell your product to people, what if, instead, you discovered new strategies that would organically garner you an invitation to […]

A ‘SAVINGS PLAN’ FOR LOAN OFFICERS

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Loan officers are used to dealing with savings plans and retirement accounts as they help clients achieve their long-term goals through homeownership. There are few industries out there that appreciate the value of a savings plan more than us and that is why I want to talk about our own form of a savings plan. […]

SETTING YOURSELF UP FOR SUMMIT SUCCESS

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It’s the most wonderful time of the year here at APM. That’s right, it’s Summit Season! APM’s Spring Sales Summits will take place in five different cities, but before you hop on that plane or in that car, you want to make sure your game plan is rock solid. After all, you only have one […]