EXPERIENCE MATTERS

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Consumers are armed with more information today than ever before. They can now easily research products, people and the experiences of others. This has turned selling upside down. Rather than telling the customer what he or she needs, the customer is often telling the salesperson what they need – or they’re solving their own needs […]

NEW BLOOD MEANS NEW BUSINESS

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APM knows you’re only as good as your team, which is why we’re always on the hunt for the best – and you should be, too! Some of the top characteristics we look for in loan originators include someone who is: – Dynamic – Organized – Consistent – Confident – on the phone, in writing […]

THE TOP 3 TOP-LINE REVENUE STRATEGIES

The top 3 top-line revenue strategies

Our top-line revenue talk continues this month, as it’s such an important topic! This has been a recurring theme here because it’s a critical element of realizing your goals as we enter the second half of the year. This month, I’m bringing you the top three sales program strategies you can implement to increase your […]

STAY CONNECTED

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I firmly believe connection is our currency, which is why it’s essential to remain active with your network. This, as we know, includes many touchpoints from our colleagues to friends, family, soccer parents, high school buddies, basketball teammates, running groups, book clubs, former co-workers and people we meet at industry events. Speaking of those, we […]

Do You Ask For What You Want?

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A lot of us have trouble asking for what we want. Whether it’s a date, the largest slice of pizza out of the pie or a more convenient time to meet a friend for coffee, humans tend to be agreeable and go with the flow as a situation plays out. This means, unless the other […]