REVISITING YOUR P&L STATEMENT

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Supply chain difficulties, rising interest rates, inflation. What do they all equal? Higher costs. The past two years have been a crazy time, and I know it’s hard to interrupt the gravy train when you’re in a sea of refinances. That flurry of activity is behind us now, which is why this is the ideal […]

THE VALUE OF VIDEO MARKETING

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If you haven’t noticed, video is a massive part of our lives nowadays. TikTok, YouTube, IG reels, Facebook stories, Netflix, Zoom, regular television…you name it, and it’s likely on film. That should include you. There are many ways you can utilize the power of video without standing in front of the camera, droning on for […]

WANT TO INNOVATE? YOU BETTER COLLABORATE

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Innovation rarely occurs in a silo. Steve Jobs had Stephen Wozniak. Bill Gates had Paul Allen. Even Elon Musk had two founding partners, not to mention the creative inspiration he took from Nikola Tesla. Whether it’s a village or a select group of admirable individuals, we need each other if we’re going to do – […]

HOW TO DEVELOP A GROWTH MINDSET

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A growth mindset isn’t all about seeing the glass half full. It isn’t rose-colored glasses or saying a bunch of affirmations in the mirror every day. Instead, it’s about knowing and believing that despite the challenges that come your way, you will find a way to persevere. It’s knowing that hard times don’t last – […]

INCREASED CREATIVITY = INCREASED MARKET SHARE

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There’s talk that the market is shrinking now that interest rates are rising. First, there’s always “talk” – and most of it involves nay-saying. Putting that aside, however, it will be difficult to achieve the results of the past two years without putting forth a little more energy and investment. Let’s be real. Borrowers were […]