WHY APM?

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I’ve been in this business a long time (more than 20 years, if anybody’s counting), and I’m with APM for a reason. The culture, the support, the experience, the resources…I could keep going. I’ve worked with other mortgage companies in various roles – and they’ve all had their upsides and downsides – but I’ve made […]

THE BEST KIND OF LOAN OFFICER? A CONSULTATIVE LOAN OFFICER

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Quick, how do people choose a service provider? There are lots of factors to consider, not the least of which are cost and convenience. Even if you have these two factors nailed, however, you won’t secure that business – or future business – if the potential client doesn’t trust you. We’re not even talking about […]

SECOND-QUARTER CHECK-IN

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We’re solidly into the second quarter, which means we have the entire first quarter to look back on and check our progress. Are you hitting your short-term – weekly, monthly, quarterly – goals? Are you making solid progress toward your year-end goal? If you’re not, have you done some forensic accounting to determine why that […]

PROVIDE VALUE THROUGH INSIGHT SELLING

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Insight selling is all about providing solutions. The product or service isn’t the priority from the jump. Instead, the customer is. You want to ask thoughtful questions, then listen as they respond and tell you more about what they’re looking for, any hesitancies they have and why they’re on the phone/in your office/on the video […]

CREATING WORK CULTURE…FROM HOME

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Developing and fostering your group’s culture can be one of the biggest joys of team building. You’ve defined your goals and core values – and that shows through your team’s synergy! I know it can be difficult to feel like you’re still part of a team when you’re working from home. There’s no denying that. […]