SELLING AN EXPERIENCE

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Customer service is no longer centered around the adage, “the customer is always right.” Instead, it involves delivering a novel experience that cannot be duplicated elsewhere. Makes mortgages sound quite exciting, doesn’t it? No one is telling you to juggle red balls or balance plates on a stick, but I am suggesting you create an […]

ADVICE PAST PRICE

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There are many components to a sale of any kind, but one of the biggest drivers – regardless of your industry or what you’re selling – is price. “How much?” and “I can get it cheaper elsewhere” are two phrases loan officers encounter again and again. I want to focus on how you can secure […]

LEADING THE WAY

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Lead generation can often be one of the hardest parts of our jobs. Most of us are great salespeople and closers when we already have one on the hook, but baiting that hook and knowing where to fish are the challenging parts. Referral programs with real estate agents, interior designers and building contractors are obvious […]

GET ‘SCRAPPY’

Three ways scrappy individuals can successfully move their intentions forward while others are bogged down in logistics, formality or unnecessary complexities.

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I had the pleasure of listening to Terri Sjodin, author of “Scrappy: A Little Book About Choosing to Play Big” and a speaker at FAM’s Sales Rally in Las Vegas a few weeks ago. Sjodin’s concept is simple. Attack your goals with enthusiasm, spunk and gusto. In other words, get scrappy! No need to overcomplicate […]

TEAMBUILDING

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While personal accomplishments are tantamount to our confidence and feelings of success, we’re rarely one-man bands. In reality, it typically takes a village to accomplish greatness. That’s why it’s so important to surround yourself with those who exhibit greatness and the potential for greatness. Cultivate a team, keep them motivated and inspired and celebrate their […]