We may be selling mortgage loans, but what we’re really selling at FAM is success, in the form of an achievable American Dream. Visit this page to obtain the inspiration, advice and support you need to create your ideal business environment.
By now, I’m sure you’re well aware that success doesn’t happen overnight. It also doesn’t tend to happen by accident. With stiff competition, advancements in technology and a cyclical housing market, success in our industry takes hard work and dedication. The more intentional we are about what we want to accomplish, the higher the likelihood […]
Let’s face it, people buy from those they know, like and trust. Your job is to break into that inner circle, whether that involves a neighbor of a friend, a fellow soccer dad, a yoga classmate or a conference attendee. Many seem to think networking is the low-hanging fruit when it comes to massaging leads […]
I firmly believe connection is our currency, which is why it’s essential to remain active with your network. This, as we know, includes many touchpoints from our colleagues to friends, family, soccer parents, high school buddies, basketball teammates, running groups, book clubs, former co-workers and people we meet at industry events. Speaking of those, we […]
Customer service is no longer centered around the adage, “the customer is always right.” Instead, it involves delivering a novel experience that cannot be duplicated elsewhere. Makes mortgages sound quite exciting, doesn’t it? No one is telling you to juggle red balls or balance plates on a stick, but I am suggesting you create an […]
There are many components to a sale of any kind, but one of the biggest drivers – regardless of your industry or what you’re selling – is price. “How much?” and “I can get it cheaper elsewhere” are two phrases loan officers encounter again and again. I want to focus on how you can secure […]