We may be selling mortgage loans, but what we’re really selling at FAM is success, in the form of an achievable American Dream. Visit this page to obtain the inspiration, advice and support you need to create your ideal business environment.
Let’s face it, people buy from those they know, like and trust. Your job is to break into that inner circle, whether that involves a neighbor of a friend, a fellow soccer dad, a yoga classmate or a conference attendee. Many seem to think networking is the low-hanging fruit when it comes to massaging leads […]
I firmly believe connection is our currency, which is why it’s essential to remain active with your network. This, as we know, includes many touchpoints from our colleagues to friends, family, soccer parents, high school buddies, basketball teammates, running groups, book clubs, former co-workers and people we meet at industry events. Speaking of those, we […]
Customer service is no longer centered around the adage, “the customer is always right.” Instead, it involves delivering a novel experience that cannot be duplicated elsewhere. Makes mortgages sound quite exciting, doesn’t it? No one is telling you to juggle red balls or balance plates on a stick, but I am suggesting you create an […]
There are many components to a sale of any kind, but one of the biggest drivers – regardless of your industry or what you’re selling – is price. “How much?” and “I can get it cheaper elsewhere” are two phrases loan officers encounter again and again. I want to focus on how you can secure […]
Lead generation can often be one of the hardest parts of our jobs. Most of us are great salespeople and closers when we already have one on the hook, but baiting that hook and knowing where to fish are the challenging parts. Referral programs with real estate agents, interior designers and building contractors are obvious […]