American Pacific Mortgage knows this is a changing market environment. Cycles aside, technology and shifting consumer tastes will continue to force our industry to evolve. This is not a bad thing. APM welcomes the opportunity to enhance its services, products and, most importantly, its people.

This is why I’m excited to tell you about Open Platform, a strategy that puts you in control of your destiny with clients. Let’s face it, as a loan officer, you wear many hats. You also know your business and clients better than anyone. Therefore, it should be up to you to make the best decisions regarding their needs and how you can best position yourself to serve these needs.

Open Platform will allow you to do both. You can be the mortgage banker you want to be, and you can be a broker when you need to be. Essentially, you can have your cake and eat it, too. I’m hoping this new tool will empower you to take your business where only you know it needs to go.

Price and product limitations shouldn’t get in the way of building your business. With Open Platform, now they don’t have to. APM can show you how to have the best of both worlds with the tools necessary to adapt in a changing market.